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What is an architectural rendering?
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What is an architectural rendering?

October 8, 2024
Yannic Schwarz
Discover how visual rendering in architecture shapes design refinement, marketing, and client communication. Explore the advantages and disadvantages of AI rendering versus traditional techniques in optimizing project outcomes and attracting investors.

What is an Architectural Rendering?

Architectural rendering is a visual representation of a building or space that has not yet been constructed. It’s a critical tool for architects, designers, clients and stakeholders to visualize the result of a project. Renderings support concepts and ideas by giving a glimpse into a design’s potential.

With a photorealistic 2D render created from CAD or BIM data, an architect, urban planner or any other stakeholder, can more effectively communicate their concepts to stakeholders.

Rendering simulates lighting, textures, and spatial arrangements, to produce images that can look as realistic as photographs, or follow a style fulfilling the project's needs.

Architectural rendering is used across various stages of architectural and construction projects by different stakeholders:

Key Takeaways

What are the Most Common Rendering Methods?

Several rendering techniques are commonly used in architecture, each with unique strengths and limitations.

We enumerate the most common ones below and have written a more in-depth guide in this blog article.

rendering methods
image source: https://fynv.github.io/RayTracingWhatGPUSolvesAndDoesntSolve.html

Rasterization Rendering

Advantages
Disadvantages
Best use case

Ray Tracing Rendering
Advantages
Disadvantages
Best Use Case

Real-Time Rendering

Advantages
Disadvantages
Best Use Case

architectural rendering services

Traditional Architectural Rendering Workflow

Creating a high-quality architectural rendering involves several key steps, typically following a structured workflow.

To become a master in rendering, one needs to learn by doing.


The easiest way is to follow how-to videos like the ones from these channels:

Here we are creating an outline of the traditional rendering process, using real-time rendering tools such as Enscape, Lumion, D5 or similar. 

  1. Model Creation & Render Adjustments
    Using 3D modelling software such as Revit, SketchUp, Archicad and Allplan, artists begin creating 3D objects. This step involves sculpting 3D polygons or scanning real objects into 3D space, allowing everything from organic shapes to precise industrial designs.

    Before rendering, the model often requires adjustments to meet visual requirements. This might include deleting unnecessary details or properly categorizing similar asset groups. 
    In many cases, designers derive the rendered 3D model from a planning model, although this can sometimes be more time-consuming than starting from scratch.
  1. Texturing
    Textures are then added to the 3D models. Like the ones from Textures.com. These textures represent various materials like wood, metal, or fabric, adding colour and detail that enhance the realism of the objects. This step transforms simple shapes into detailed and lifelike representations.
  1. Staffing
    The next step involves populating the 3D environment with context, which might include a broader environment or contextual 3D elements like cars, people, trees, and furniture. This step, known as "staffing," helps simulate real-world scenarios, adding scale and life to the scene.

    How to set up 3D environments?
    Sometimes it is important to show how a building will look integrated in neighbouring houses and streets. 
    Tools like Enscape allow you to search specific addresses and import the full 3D environment of the scene. Afterwards, you can integrate your plan into the future space, yet the 3D models are usually untextured. This means you will have to add finishing touches with Photoshop or other tools if your goal is to achieve a realistic bird’s eye rendering.
    Newer tools like Pelicad can use the 3D Google Maps model which allows you to view the model in its real environment, and use AI to derive a high-quality rendering from it.

    How to add single 3D elements?

    This step is known as "staffing," where 3D objects such as cars, people, trees, and furniture are added to your scene. These assets are typically selected from a 3D asset library included in the architectural rendering software. 
    These elements help to simulate real-world scenarios and give scale and life to the scene, making it more relatable and visually rich. 
    This step is crucial for architectural renderings and animations where human interaction and environmental context are important for achieving the desired impactful outcome.
  1. Lighting
    Proper lighting is essential to integrate 3D models into their environments realistically. Lighting settings, such as direction, intensity, and type, are adjusted to mimic natural conditions. This is crucial for making architectural visualizations appear functional and appealing.
  1. Styling 
    Once the 3D objects have been modelled, textured, and lit, the next step is styling. This involves modifying the visual appearance of the scene to match specific artistic styles or thematic requirements. Common techniques include applying filters to simulate hand-drawn looks, desaturating colours for a subdued tone, or adding vibrant colour schemes.
  1. Rendering
    Finally, the rendering process captures a snapshot of the 3D scene. This can be a single image or a series of images to simulate motion. The choice of rendering technique, such as real-time rendering or ray tracing, depends on the desired quality and effect.
  1. Post-Processing
    Post-processing in software like Adobe Photoshop is often the final step. This stage is crucial for enhancing the rendered image or addressing issues that are difficult to manage within the rendering software itself. This step ensures that the final image meets the specific aesthetic and technical requirements of the project.

Speeding Up the Rendering Process with AI

AI-powered rendering techniques are revolutionizing the traditional 3D rendering workflow, significantly reducing the time required to create high-quality images.


Here’s how AI streamlines the entire process:

  1. Model Creation & Render Adjustments: AI uses machine learning algorithms to simplify complex planning models automatically, converting detailed BIM data into render-ready 3D models. This reduces the manual effort needed to adjust models before rendering.
  2. Texturing: AI leverages BIM metadata to automatically apply textures to 3D models, ensuring that materials look realistic without manual intervention. Architects can also provide example pictures of materials to streamline texturing tasks.
  3. Staffing: AI can intelligently populate scenes with contextually appropriate objects by understanding the scene’s setting and purpose, maintaining scale and life in the environments without manual placement of each item.
  4. Lighting: Generative AI networks analyze 3D metadata to create realistic lighting scenarios automatically, determining the best conditions based on various factors like time of day and geographic location.
  5. Styling: AI modifies the visual appearance of scenes to match specific artistic styles or thematic requirements. By understanding the desired end look, AI can apply filters and adjustments that replicate styles like sketching, desaturation, or vibrant colouring.
  6. Rendering: AI optimizes the rendering parameters in real time, adjusting aspects like resolution and ray tracing to produce high-quality images faster. This adaptive rendering reduces the need for re-renders and manual corrections.

Benefits of AI-Powered Rendering

Read our article about AI rendering for more in depth knowledge.

Drawbacks of AI-Powered Rendering

3D Render Tools 

Here’s a list of widely used architectural 3D rendering software, highlighting advantages, disadvantages, and pricing information:
*Please note that we can’t take any responsibility for the correctness of the information provided.

Software Advantages Disadvantages Price
V-Ray High quality images
Compatibility
Resource-intensive
Needs strong hardware for performance
Varies; specific pricing on request.
Lumion Fast
User friendly
High cost Standard version at $1,817/year
Pro version at $3,636/year
Cinema 4D Drawing, sculpting, animating features High cost Starting at $149/month
Maxwell High quality renders
Realistic lighting
Slow rendering times $595
Enscape Sketchup, Revit and others integration No free version available Starting at $46.90/month
Arnold Image quality
Flexible subscription
Not the hest for architecture Starting at $45/month
Chaos Corona Easy to learn and use
Good quality
Integration with other Chaos tools
Limited host software compatibility, available mainly for 3D Max and Cinema 4D Solo license at $29.90 per month or $358.80 yearly.

These tools offer a range of features suited to different needs and budgets in the architecture and design industries. Depending on the specific requirements of a project, such as speed, quality, or specific visual effects, one may be more suitable than another.

Check out this blog post for a more exhaustive list of rendering tools.


In conclusion, while traditional rendering still holds the advantage in high-end production scenarios requiring meticulous detail control, AI rendering presents a promising alternative for rapid visualization and iterative design processes.

As AI technology evolves, these tools will likely become even more capable and widespread, potentially narrowing the quality gap from traditional methods while offering unique new capabilities.